Wednesday, 31 July 2019 / Published in Ask The PR Guy
Dear PR Guy, Are you and your profession happy that the truth is finally dead? Signed, Wondering in Northwest Dear Wondering, Although these are surely depressing times, the PR Guy takes some solace in believing the truth isn’t dead. It’s just buried. It used to get buried under an avalanche of accuracy. Back in the
Sunday, 08 October 2017 / Published in Clients
Creating a One-Stop Shop to Support Parks Department Employees Across the Country In 2015, the National Recreation and Park Association (NRPA) hired Fifth Estate Communications to build a toolkit that would help members explain the link between parks and community health — especially to to elected officials weighing funding priorities. In a time of tight
Wednesday, 28 June 2017 / Published in Clients
Whether at work, home, shopping, or out for an evening on the town, Americans spend the vast majority of their lives inside one building or another. The American Institute of Architects (AIA) is committed to ensuring that our built environment contributes to the wellbeing of people and the planet through a series of sustainability initiatives.
Sunday, 28 May 2017 / Published in Clients
A perplexing challenge has perennially vexed the urban forestry community: With all the benefits we know urban forests provide, what is the most important issue to talk about when we’re trying to draw broad audiences under the urban forest canopy? Four years of work by a national task force and the Sustainable Urban Forests Coalition
Sunday, 28 May 2017 / Published in Clients
Takoma Park is a famously progressive, environmentally active community in Maryland. And when the city to launch an Earth Day Festival, it turned to Fifth Estate Communications to help make the event a success. Fifth Estate worked with the Old Takoma Business Association to create a family-friendly community event that showcased environmental vendors and local
Sunday, 28 May 2017 / Published in Clients
NOAA Fisheries is tasked with monitoring our nation’s fisheries and keeping them sustainable. The Marine Recreational Information Program is a NOAA Fisheries’ initiative to improve the way saltwater recreational fishing data are collected and reported. In the simplest terms possible, MRIP estimates the total number of fish caught by recreational fishermen by combining the number
Wednesday, 26 April 2017 / Published in Ask The PR Guy
Dear PR Guy: While applying for PR internships, would you have any suggestions beyond barraging different firms with resumes/letters of interest? A way to make it more personal without it looking either A) desperate or B) like a match.com application? Signed, Don’t Want to Be “Match.com” PR Guy once applied for a series of jobs
Wednesday, 26 April 2017 / Published in Ask The PR Guy
Dear PR Guy: Why are nonprofit executive directors (not all, but a lot) so reluctant to call reporters up on the phone? They ask foundations and individuals for millions of dollars without blinking, but the thought of calling a prominent columnist or key reporter about a story idea turns them to mush. Is that why
Wednesday, 26 April 2017 / Published in Ask The PR Guy
Dear PR Guy: I heard at the Communications Network conference in Philadelphia you got into it with some folks about the use of the word “branding” when it comes to foundation communications. I guess I have two questions: Are you a stuck-in-the-80s pitch-and-spin-guy who’s just not caught up with the times, or do you really think this actually
Wednesday, 26 April 2017 / Published in Ask The PR Guy
Now that the South Carolina primary’s over, what’s The PR Guy’s take on The Force Awakens? OK … so those Star Wars people can MARKET. (Woot to the box office receipts and all that.) But here’s the thing: “The Force Awakens” picks up where the rest of the franchise left off (twice) with an ascendant