Author: Scott Ward
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Integrated Website Design and Content
Fifth Estate offers a unique website solution for organizations seeking to build a dynamic online presence within time and resource constraints. By integrating design and content — each member of our team does both — we are able to work efficiently and nimbly. No more exhaustive change orders for easy fixes, or unanticipated fees for…
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Taking Flight With a New Identity
When the former San Diego Audubon Society approached Fifth Estate to develop a communications strategy, the project quickly shifted scope as the Audubon name was becoming associated with controversy around actions the naturalist took during his lifetime. Instead of discussing how we would be communicating all the organization’s amazing environmental and conservation work, we were…
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Quinoa or Ice Cream — Which Did You *Think* Readers Would Choose?
Every time I hear about another high-quality news outlet like DCist shuttering its doors, I’m transported back to the early ’90s — the heady days of daredevil and sweeps-week TV journalism: It’s every Houstonian’s worst nightmare! Tonight — Our reporter shows you: What to do if your car drives into a bayou! It’s every Houstonian’s…
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The True Measure of ROI
Dear PR Guy, Please help! I keep reading on listservs and social that it’s almost impossible to prove ROI for nonprofit communications. Now my executive director wants to know how we’re doing, and I don’t have a clue what to tell her. Signed, Stressing in Silver Spring Dear Stressing, First, take a deep breath and…
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Innovative Solutions to Stormwater Management Challenges
The District of Columbia faces several challenges when it comes to stormwater management. Runoff pollutes local waterways, erodes streambanks, causes flooding, and can even overwhelm the sewer system, with these negative impacts all eventually flowing into the sensitive Chesapeake Bay. In response, the District created two innovative programs that work in tandem to promote the…