When the former San Diego Audubon Society approached Fifth Estate to develop a communications strategy, the project quickly shifted scope as the Audubon name was becoming associated with controversy around actions the naturalist took during his lifetime. Instead of discussing how we would be communicating all the organization’s amazing environmental and conservation work, we were
Every time I hear about another high-quality news outlet like DCist shuttering its doors, I’m transported back to the early ’90s — the heady days of daredevil and sweeps-week TV journalism: It’s every Houstonian’s worst nightmare! Tonight — Our reporter shows you: What to do if your car drives into a bayou! It’s every Houstonian’s
Dear PR Guy, Please help! I keep reading on listservs and social that it’s almost impossible to prove ROI for nonprofit communications. Now my executive director wants to know how we’re doing, and I don’t have a clue what to tell her. Signed, Stressing in Silver Spring Dear Stressing, First, take a deep breath and
The District of Columbia faces several challenges when it comes to stormwater management. Runoff pollutes local waterways, erodes streambanks, causes flooding, and can even overwhelm the sewer system, with these negative impacts all eventually flowing into the sensitive Chesapeake Bay. In response, the District created two innovative programs that work in tandem to promote the
The Joint Call to Action to Promote Health Communities is a collaboration of eight national organizations in the health, built environment and natural environment spaces aiming to spur their respective members to work together to achieve healthier, more equitable communities. The organizations (American Institute of Architects, American Planning Association, American Public Health Association, American Society
Dear PR Guy, Are you and your profession happy that the truth is finally dead? Signed, Wondering in Northwest Dear Wondering, Although these are surely depressing times, the PR Guy takes some solace in believing the truth isn’t dead. It’s just buried. It used to get buried under an avalanche of accuracy. Back in the
NOAA Fisheries monitor’s our nation’s fisheries and keeping them sustainable. For more than a decade, Fifth Estate has bolstered efforts to engage with fishermen, partner organizations, and other stakeholders through a range of strategies and channels for three different NOAA Fishieries programs: the Marine Recreational Information Program, an initiative to improve the way saltwater recreational