Dear PR Guy, Please help! I keep reading on listservs and social that it’s almost impossible to prove ROI for nonprofit communications. Now my executive director wants to know how we’re doing, and I don’t have a clue what to tell her. Signed, Stressing in Silver Spring Dear Stressing, First, take a deep breath and
The District of Columbia faces several challenges when it comes to stormwater management. Runoff pollutes local waterways, erodes streambanks, causes flooding, and can even overwhelm the sewer system, with these negative impacts all eventually flowing into the sensitive Chesapeake Bay. In response, the District created two innovative programs that work in tandem to promote the
The Joint Call to Action to Promote Health Communities is a collaboration of eight national organizations in the health, built environment and natural environment spaces aiming to spur their respective members to work together to achieve healthier, more equitable communities. The organizations (American Institute of Architects, American Planning Association, American Public Health Association, American Society
Dear PR Guy, Are you and your profession happy that the truth is finally dead? Signed, Wondering in Northwest Dear Wondering, Although these are surely depressing times, the PR Guy takes some solace in believing the truth isn’t dead. It’s just buried. It used to get buried under an avalanche of accuracy. Back in the
NOAA Fisheries is tasked with monitoring our nation’s fisheries and keeping them sustainable. For more than a decade, Fifth Estate has bolstered efforts to engage with fishermen, partner organizations, and other stakeholders through a range of initiatives and channels for three different NOAA Fishieries programs: the Marine Recreational Information Program, an initiative to improve the
The National Recreation and Park Association turned to Fifth Estate Communications to build a toolkit that would help members explain the link between parks and community health — especially to to elected officials weighing funding priorities. In a time of tight budgets and community health problems on the rise, it’s crucial that communities understand the direct correlation.
Whether at work, home, shopping, or out for an evening on the town, Americans spend the vast majority of their lives inside one building or another. The American Institute of Architects (AIA) is committed to ensuring that our built environment contributes to the wellbeing of people and the planet through a series of sustainability initiatives.
A perplexing challenge has perennially vexed the urban forestry community: With all the benefits we know urban forests provide, what is the most important issue to talk about when we’re trying to draw broad audiences under the urban forest canopy? Four years of work by a national task force and the Sustainable Urban Forests Coalition
Takoma Park is a famously progressive, environmentally active community in Maryland. And when the city to launch an Earth Day Festival, it turned to Fifth Estate Communications to help make the event a success. Fifth Estate worked with the Old Takoma Business Association to create a family-friendly community event that showcased environmental vendors and local
Dear PR Guy: While applying for PR internships, would you have any suggestions beyond barraging different firms with resumes/letters of interest? A way to make it more personal without it looking either A) desperate or B) like a match.com application? Signed, Don’t Want to Be “Match.com” PR Guy once applied for a series of jobs