Fifth Estate Communications

  • HOME
  • ABOUT US
  • CLIENT SOLUTIONS
  • TRAININGS
  • CONTACT
  • Home
  • Ask The PR Guy
  • The Truth is Out There

The Truth is Out There

Wednesday, 31 July 2019 / Published in Ask The PR Guy

The Truth is Out There

Dear PR Guy,

Are you and your profession happy that the truth is finally dead?

Signed, Wondering in Northwest

Dear Wondering,

Although these are surely depressing times, the PR Guy takes some solace in believing the truth isn’t dead. It’s just buried.

It used to get buried under an avalanche of accuracy. Back in the days when the more-or-less objective mainstream media had a more-or-less  lock on the news business, PR people would get frustrated with the necessary focus on accuracy that journalists bring to their work. That is to say, we’d often read the very accurate statement that there are those who believe the world is flat. (There’s a whole documentary on it!) The TRUTH, as we PR people like to point out, is that the world is more-or-less spherical, a big ball hanging out in space going around the sun every 365 and 1/4 days.

Back then, it wasn’t uncommon at all for the truth to break through the accuracy and win the day.

Today the truth is buried under an avalanche of information, a huge portion of which is of suspect provenance generated by an amorphous, self-reinforcing Lie Machine. Accuracy can barely poke it’s head out, so the truth struggles to get even the slightest purchase.

The solution? More truth. Fighting the Lie Machine is a fool’s errand. It’s too big, too fluid, and way too capable of co-opting everything that’s thrown at it. Instead, we need to flood the market — in a smart and targeted way — with more truth more often in ways that people can more easily digest.

It’s like they used to say on the X-Files: “The truth is out there.” Our job is to help uncover it.

Got a question? E-mail asktheprguy@fifth-estate.com.

  • Tweet

What you can read next

The Force Awakens
Sustainability — What are we really trying to save?
Why Can’t the Boss Call a Dang Reporter?

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts

  • Joint Call to Action to Promote Healthy Communities

    JCTA is a collaboration among eight national or...
  • NOAA Fisheries

    NOAA Fisheries is tasked with monitoring our na...
  • National Recreation and Park Association

    The National Recreation and Park Association (N...
  • American Institute of Architects

    Whether at work, home, shopping, or out for an ...
  • Sustainable Urban Forests Coalition

    A perplexing challenge has perennially vexed th...

Archives

  • October 2020
  • July 2019
  • November 2017
  • October 2017
  • June 2017
  • May 2017
  • April 2017

Categories

  • Ask The PR Guy
  • Client Solutions

CONTACT US TODAY

Please fill this for and we'll get back to you as soon as possible!

PHONE: (202) 525-1945 | EMAIL: info@fifth-estate.com

  • HOME
  • WE’RE HIRING!
  • ABOUT US
  • TRAININGS
  • CLIENT SOLUTIONS
  • CONTACT
  • GET SOCIAL

© 2020 All rights reserved. Fifth Estate Communications.
Website designed by Rana Labs.

TOP