We offer a suite of innovative, interactive, and engaging trainings and workshops to get you and your team up to speed on the lastest tips and trends in strategic communications
Never again let someone convince you that you need to “dumb down” your work. In this presentation, you’ll learn practical tips and tricks to “smarten up” your communications to effectively reach your audiences, and also cover some communications theory along the way. (Read the two-pager.)
A fresh look at how to build an effective, goal-driven strategic communications plan that moves audiences to action.
A bull riding championship takes center stage in this presentation that walks through a real-life campaign to answer PR’s question of the ages: How do we know if it’s working? (Read the two-pager.)
Although improv looks to the untrained eye like an exercise in freeform, in truth making it works requires adherence to a small but strict set of rules. Using techniques such as “yes-and,” giving and taking focus, and scenebuilding without a script, participants learn to work together creatively, collaboratively and, most of all, effectively.
What’s the difference between adding words and adding details to your writing? How do you transform a pile of facts into a compelling narrative? Comparing and contrasting two tracks off of the Bruce Springsteen classic Nebraska, this hands-on session provides a new way to think about — and practice — writing as story-telling.
The fundamental truth of modern communications is that once-bright line between content producer and content distributor … between you and your audience … has all but vanished. In a world where everyone is a communicator, what are the strategic and tactical implications for how you structure your organization, and what will happen if you don’t adapt?
Learn how to transform your message from a static structure constantly buffeted by the tides of change into an organic, enduring and persistent force for action.
The classic 1930s film provides the foundation for this introduction to strategic communications planning.
Don't make the mistake of thinking that reports, white papers, briefing books, and similar products are all about conveying facts and data. In reality, their purpose should be to communicate information. In this training, we explore how these are two very different things, and how you can fail to deliver on the former without first embracing the latter.
