Never again let someone convince you that you need to “dumb down” your work. In this presentation, you’ll learn practical tips and tricks to “smarten up” your communications to effectively reach your audiences, and also cover some communications theory along the way.

key ringA fresh look at how to build an effective, goal-driven strategic communications plan that moves audiences to action.

Although improv looks to the untrained eye like an exercise in freeform, in truth making it works requires adherence to a small but strict set of rules. Using techniques such as “yes-and,” giving and taking focus, and scenebuilding without a script, participants learn to work together creatively, collaboratively and, most of all, effectively.

What’s the difference between adding words and adding details to your writing? How do you transform a pile of facts into a compelling narrative? Comparing and contrasting two tracks off of the Bruce Springsteen classic Nebraska, this hands-on session provides a new way to think about — and practice — writing as story-telling.

The fundamental truth of modern communications is that once-bright line between content producer and content distributor … between you and your audience … has all but vanished. In a world where everyone is a communicator, what are the strategic and tactical implications for how you structure your organization, and what will happen if you don’t adapt?

Learn how to transform your message from a static structure constantly buffeted by the tides of change into an organic, enduring and persistent force for action.

The classic 1930s film provides the foundation for this introduction to strategic communications planning.

The time to find out how your critical strategic documents will be received by your stakeholders is not after you’ve put them out. Communications stress testing is a procedure for determining in advance whether your hard work will be groundbreaking, or just hit the ground with a thud.