Whether at work, home, shopping, or out for an evening on the town, Americans spend the vast majority of their lives inside one building or another. The American Institute of Architects (AIA) is committed to ensuring that our built environment contributes to the wellbeing of people and the planet through a series of sustainability initiatives. These programs recognize the role of architects in creating designs that are healthy, energy efficient, resilient to natural and man-made disasters, and utilize materials whose safety can be assessed.
Fifth Estate has worked with AIA to develop and implement communications plans around each of these issues. The goal is to empower architects to be sustainability leaders, and also to drive understanding in the marketplace of the unique value architects bring to solving some of the most pressing challenges facing society today.
Among our projects has been support for the AIA 2030 Commitment, an ambitious call for architects to design carbon-neutral buildings by the year 2030. Thanks to innovative technology implemented by the AIA, supplemented by strategic communications support from Fifth Estate, in 2015 the program saw dramatic increase over previous years in the number of firms reporting on their progress toward this goal, as well as the total number of square feet being counted in the program.