Renewable Resource Solutions

“Fifth Estate did an exceptional job building my website. They took the time to truly listen to what I wanted and transformed my ideas into personalized content that reflects my business perfectly. Fifth Estate also worked thoughtfully within my budget without ever compromising on quality. The entire process felt easy, collaborative, and tailored to my needs. I couldn’t be happier with the final result and highly recommend Fifth Estate to anyone looking for a website that genuinely represents their vision.” — Kari Divine, Project Manager/Owner

Memphis Urban Wood

“Fifth Estate is masterful at writing precise, efficient, and accurate content for a wide range of communication tools, including websites. On several occasions they have taken our drafts and elevated the clarity and messaging to a new level.” — Jennifer Judd, Chief Operating Officer, Unified Wood Economy

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In response, the District created two innovative programs that work in tandem to promote the development of green solutions to stormwater management – a first-in-the-nation market-based stormwater credit and trading program, and a related initiative that allows property owners greater flexibility for ongoing inspection and maintenance of their stormwater retention facilities. To increase uptake of the programs across the city, the District awarded a grant to the Urban Land Institute, which turned to Fifth Estate to design and activate a communications plan to move audiences to action.

Decisions about stormwater management come at numerous points in the development process, and are made by many and varied professionals along the way – from civil engineers to architects to facilities managers to developers to the private landowners who generate credits. These many audiences each require wholly distinct messaging, and traditional stakeholder outreach attempts had not proven fully effective.

To meet these challenges, Fifth Estate developed a series of micro-targeted communications packages that told the story of the programs from each audience’s unique perspective. Based on that approach, we developed complementary case studies, blog posts, content for professional organization websites, targeted emails, social media posts, and earned media pitches. In addition to promotion through ULI and District of Columbia channels, this array of materials enabled champions from each industry to use the right tool, at the right time, to directly target the right audience.

Read the full case study here.

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After its initial launch, the group turned to Fifth Estate Communications and partner J.J. Hinrichs & Associates to plan and facilitate a two-day strategic planning session, with the two goals of crafting an action plan to guide the coalition’s next steps and creating communication tools for organizations to use with their members. Over the course of interviews with national staff and on-the-ground members and in the planning session itself, Fifth Estate worked to identify common threads, shape messages, and highlight compelling examples of health equity projects in communities across the country. Ultimately, the effort led to a series of vignettes released by JCTA partner organizations demonstrating that change can start with a conversation, and that transformation is possible when partnering across professions.

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Read the full case study here.

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Because NRPA is a national association with members from recreation and park departments across the country, Fifth Estate quickly determined that different departments needed different tools. All departments, however, were invested in capitalizing on the link between parks and health. After conversations with on-the-ground Recreation and Park officials, as well as outside stakeholders, Fifth Estate developed a toolkit with the most commonly requested tools, including fact sheets, presentation slides, talking points, a social media calendar, and an infographic library.

The toolkit provides recreation and parks officials with what they told us they needed: A one-stop shop that can make a compelling case that everyone intuitively knows is true, but that requires hard evidence to get the attention of the people writing the budgets.

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Fifth Estate has worked with AIA to develop and implement communications plans around each of these issues. The goal is to empower architects to be sustainability leaders, and also to drive understanding in the marketplace of the unique value architects bring to solving some of the most pressing challenges facing society today.

Among our projects has been support for the AIA 2030 Commitment, an ambitious call for architects to design carbon-neutral buildings by the year 2030. Thanks to innovative technology implemented by the AIA, supplemented by strategic communications support from Fifth Estate, in 2015 the program saw dramatic increase over previous years in the number of firms reporting on their progress toward this goal, as well as the total number of square feet being counted in the program.

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Fifth Estate Communications worked alongside SUFC from the release of Vibrant Cities & Urban Forests: A National Call to Action to the creation of the Trees Are the Key online toolkit. “Trees are the key,” was developed not as a catchy campaign slogan, but rather as a conversation starter to discuss mutual interests among diverse stakeholders. The toolkit provides common language for discussing urban forestry issues. Based on our research and interviews with urban forest advocates and others, we found that there is no “single message” that resonates across the board. Trees and urban forests are highly localized issues. Therefore, our communications tools center around a “platform” of the 12 Vibrant Cities recommendations – which encompass the work stakeholder organizations are already doing – and strategies for using those recommendations to build on that work.

Read the full case study here.

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