Author: Scott Ward
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The Force Awakens
Now that the South Carolina primary’s over, what’s The PR Guy’s take on The Force Awakens? OK … so those Star Wars people can MARKET. (Woot to the box office receipts and all that.) But here’s the thing: “The Force Awakens” picks up where the rest of the franchise left off (twice) with an ascendant…
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Sustainability — What are we really trying to save?
Dear PR Guy, I’m in a jam. How can I communicate the need for sustainable practices that protect the environment while saving people money when oil is practically free these days by historic standards? Worried in Wichita Dear Worried, First off, STOP TALKING ABOUT HOW THE POINT OF ACTING SUSTAINABLY IS ALL ABOUT SAVING MONEY!!!…
