The National Recreation and Park Association turned to Fifth Estate Communications to build a toolkit that would help members explain the link between parks and community health — especially to to elected officials weighing funding priorities. In a time of tight budgets and community health problems on the rise, it’s crucial that communities understand the direct correlation.
Whether at work, home, shopping, or out for an evening on the town, Americans spend the vast majority of their lives inside one building or another. The American Institute of Architects (AIA) is committed to ensuring that our built environment contributes to the wellbeing of people and the planet through a series of sustainability initiatives.
A perplexing challenge has perennially vexed the urban forestry community: With all the benefits we know urban forests provide, what is the most important issue to talk about when we’re trying to draw broad audiences under the urban forest canopy? Four years of work by a national task force convened by the U.S. Forest Service
Takoma Park is a famously progressive, environmentally active community in Maryland. And when the city to launch an Earth Day Festival, it turned to Fifth Estate Communications to help make the event a success. Fifth Estate worked with the Old Takoma Business Association to create a family-friendly community event that showcased environmental vendors and local
Dear PR Guy: While applying for PR internships, would you have any suggestions beyond barraging different firms with resumes/letters of interest? A way to make it more personal without it looking either A) desperate or B) like a match.com application? Signed, Don’t Want to Be “Match.com” PR Guy once applied for a series of jobs
Dear PR Guy: Why are nonprofit executive directors (not all, but a lot) so reluctant to call reporters up on the phone? They ask foundations and individuals for millions of dollars without blinking, but the thought of calling a prominent columnist or key reporter about a story idea turns them to mush. Is that why
Dear PR Guy: I heard at the Communications Network conference in Philadelphia you got into it with some folks about the use of the word “branding” when it comes to foundation communications. I guess I have two questions: Are you a stuck-in-the-80s pitch-and-spin-guy who’s just not caught up with the times, or do you really think this actually
Dear PR Guy, I’m in a jam. How can I communicate the need for sustainable practices that protect the environment while saving people money when oil is practically free these days by historic standards? Worried in Wichita Dear Worried, First off, STOP TALKING ABOUT HOW THE POINT OF ACTING SUSTAINABLY IS ALL ABOUT SAVING MONEY!!!