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Is the PSA Dead? Nonprofits and the Value of Public Service Announcements

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Scott Ward
Thursday, 30 January 2020 / Published in
In the age of social media, is the PSA dead, or is there still a place for them in nonprofit messaging strategy?

Lessons from Silicon Valley: How Design Thinking can Disrupt and Transform your Communications

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Scott Ward
Wednesday, 16 January 2019 / Published in
With its roots in the disruptive and creative mindset of Silicon Valley and the world of design, “Design Thinking” is a human-centered process that incorporates the tools and techniques of designers to generate breakthrough ideas and insights. This highly interactive workshop will introduce you to the process and show how you can apply it to

Storytelling Like the Boss: What a Little Bruce Springsteen Can Do for Our Writing

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Melissa Nilles
Friday, 02 November 2018 / Published in
What’s the difference between adding words and adding details to your writing? How do you transform a pile of facts into a compelling narrative? Comparing and contrasting two tracks off of the Bruce Springsteen classic Nebraska, this hands-on session provides a new way to think about — and practice — writing as story-telling. Please join us for

Write Like the Boss (Not Like a Zombie)

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Melissa Nilles
Tuesday, 16 October 2018 / Published in
Halloween may be over by November 1st, but the threat from zombie-like writing is always real. Luckily, we can look to Bruce Springsteen – with help from two tracks off of his classic Nebraska – to understand the difference between adding words and adding details to your writing, and how to transform a pile of facts into a

A Washington Win for Children and Families: What it Took

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Scott Ward
Friday, 02 March 2018 / Published in
Winning in Washington today requires an integrated team. It’s imperative that communicators and government relations experts work together and understand the nuance of each other’s specialties. This was especially true for supporters of education and health home visiting across the country as they sought continued federal funding for their work. Their two-year effort came together

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